Peter Dornau co-founded the Company in 1973 around a single product, Star brite® Auto Polish. This polish revolutionized the industry through its advertising programs such as the now famous Star brite® commercials which included the "Junkyard Test" where an automobile selected from a junk yard was transformed into a vehicle of beauty in minutes utilizing Star brite® Polish.

Over time a greatly expanded line of products were developed around the polish to maintain the appearance of vehicles.

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